Commercials 101: All You Need to Know About Commercials

If you say you’ve never seen a commercial before, then you’re lying. Commercials are everywhere: from analogue TV to printed posters on poles. But what exactly defines a commercial, and what type of commercials should you make to advertise your product? Don’t fret about it. At VISIOLAB, our team of experts have ventured into all types of commercial video production. Sit back and relax, as we’ll cover everything you need to know about commercials, from top to bottom.

Commercials 101: All You Need to Know About Commercials

What is a Commercial?

A commercial (video) is a short advertisement placed on TV, social media platforms, and other channels. They’re usually short in nature and are only meant to be a tease of the product while still giving a bit of information about the product.  

Should I Invest in a Commercial?

Commercials help increase the sales of your business because they are usually the first thing you see when you switch on your cable TV, click on a YouTube video, listen to a broadcast radio, or use the free version of Spotify. If that’s not enough to convince you, we’ll list out a few reasons why you should invest in a commercial.

1. Effective communication with audiences. If your commercial is well-crafted, it can resonate with the audience and create a positive perception of your brand. Making a memorable commercial that delivers the key message of your brand will convince people to buy your products or services.

2. Videos show great ROI. 90% of marketers say that video marketing, including commercials have given them a good ROI, especially ones that are 30-60 seconds. Since commercials are usually less than 120 seconds and educate people about your products and services, you can attract new customers and increase sales.

3. Commercials improve SEO. Did you know that online videos reach 92% of internet users worldwide? Did you also know that TikTok is now being used as a search engine? Thanks to social media, videos, even commercials, can now reach a wider audience, and this makes it easier to enhance your brand’s visibility and awareness.


What Should My Commercial Include?

If you’ve reached this part of our blog post, congratulations! We’ve managed to fully convince you. Now, here’s a list of what you need to include in your commercial.

1. A clear message. The most important thing to include in your commercial is your message. What are you trying to sell? How can this benefit other people? Why buy from your brand, and not brand X?  

2. A clear narrative. Craft a narrative that resonates with your target audience. Tell a story that captivates viewers and connects emotionally with them. Whether it's showcasing your brand's journey, highlighting customer experiences, or presenting a problem and its solution, storytelling is a powerful tool, and it will help deliver your message.

3. A clear Call-To-Action (CTA). The CTA needs to be included at the end of the commercial, where you will leave your viewers with an action to take and a link to click. Remember not to leave them hanging as it will defeat the purpose of making a commercial in the first place!

4. A clear branding. Ensure that your brand is prominently featured throughout the commercial. Use your logo, brand colours, and any other visual elements that define your brand identity. Have your talent wear clothes only of your brand colours and have a distinctive colour palette for your cinematography. A clear branding is important to make sure people know that the commercial belongs to your brand.  


Investing in a commercial can be a strategic move for your brand, but commercials don’t work unless you’ve included in the important elements of one. A thoughtfully designed commercial can be a powerful tool in the battlefield of marketing and will lead your business towards success.

So, why wait? Take the next step in boosting your brand’s visibility and engaging your audience. Collaborate with VISIOLAB today and let your commercial become the talk of the town!

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