Media production and coverage for Sapura and Velum Labs booth collaterals at LIMA 2023
We were contacted by Sapura just shy of two weeks before LIMA 2023 to help Sapura to plan, design, produce, and execute multiple aspects of digital media production and media coverage for the event. We were tasked to cater for:
Sapura SST Corporate Video
Velum Labs' V-Dark Launch Sequence with the Prime Minister of Malaysia
Sapura Logo Animation
Sapura's Tagline Loop Animation
Velum Labs Logo Animation
Digital Backdrops for MoU/MoA signings
1-week Media Coverage
Same-Day Edit Reels Video
Momento / Memorabilia
As an interdisciplinary vendor that truly understands Sapura's nature of business, we have worked as an extension of their team and managed to successfully execute the deliverables in a relatively small window, with critically high expectations. Since the event was held in Langkawi, we had to plan and mobilize solutions with consideration of time and distance, and no room for errors.
With a new business under its wings, we have spent a fair share of time planning in the pre-production/discovery stage, as well as being available on-demand on-site for last-minute edits for multiple layers of approvals and testing, ensuring that the end-product runs smoothly without any hiccups.
Our team of 7 mobilized to Langkawi several days before the event, each with their own roles:
Strategic partner, providing digital and media production services
We participated in WD SEA 2022 as one of the Strategic Partner for the event. VISIOLAB has built a close relationship with the Wild Digital team, providing professional services that include launch gimmick video production and holding screens for all the sessions.
We have been working with the team to revamp their website since early 2022, and continuously adapted the site to shift from an entirely physical event pre-covid to a fully virtual (WILD3) and to a hybrid one (WD SEA 2022).
The project aimed to create multimedia components: an animated presentation deck and a professionally edited video interview for ValuingIP's product launch at KL Convention Center, KLCC.
Tight deadlines and a two-week timeframe before the event
Synchronization of the presentation with the client's script
Ensuring the right timing for all animations
Verbal presentation of main points by the client while a switcher clicks on the screen
On-site adjustments required for the presentation
PIC stationed in the client's office and on-site during full rehearsal for immediate changes
Difficulty in setting the interviewee's timing due to their tight schedule
Project team worked diligently to overcome challenges and deliver a successful multimedia presentation for the event
First, it was essential to thoroughly understand the client's brief and requirements. This understanding formed the foundation for the project's direction.
Close collaboration with the client was a key aspect of the strategy. Regular communication and feedback loops were established to ensure that their needs and expectations were met throughout the project.
To maintain a structured workflow, deadlines were set for the client to provide all the necessary information. Concurrently, the team set their own internal deadlines to deliver draft versions of the work, allowing for revisions and adjustments.
During rehearsals, a meticulous monitoring process was implemented. This involved closely scrutinizing all the information and animations to ensure they synchronized seamlessly with the overall presentation.
Pre & Production:
For the video component, a videographer and director were stationed at the stakeholder's office during the shoot. This ensured seamless coordination and capture of the required footage.
The presentation deck had a dedicated designer stationed at the client's office for one day. This allowed for real-time collaboration and efficient design adjustments.
A project in charge (PIC) was present during the presentation rehearsal to oversee the process and address any issues that arose.
On-site changes to the presentation were made as necessary, ensuring that it aligned with the client's expectations and requirements.
The rehearsal continued until all elements of the presentation ran smoothly, guaranteeing a polished final delivery.