The Hasanah Gold Threads Awards (HGTA) 2024 presented a unique challenge. As a prestigious event recognizing exceptional contributions in a specific category, Yayasan Hasanah required a visually captivating and seamlessly executed awards ceremony that would not only honor the winners but also deliver an unforgettable experience to the attendees. They needed a partner who could manage both the creative and logistical aspects of the event, including designing the exhibition and handling the complex RSVP process for the awards dinner.
Our goal was to ensure that the event flowed smoothly while showcasing the excellence associated with Yayasan Hasanah’s values.
The event was held at Rumah Tangsi, Kuala Lumpur. The venue’s heritage status, limited size, and central location required careful planning to maintain the flow of the event. Additionally, the winning pieces exhibited were of high value, meticulously crafted, and extremely delicate, demanding careful handling and display solutions.
We approached this project by first identifying Yayasan Hasanah’s core pain points:
How We Solved Them:
We focused on overcoming the venue’s limitations by optimizing the layout and managing traffic flow, ensuring that the heritage building’s character was respected while maintaining a seamless guest experience. Our team also addressed the delicate nature of the exhibition pieces by creating secure and aesthetically pleasing displays. Managing media coverage and livestream capabilities was also a priority, ensuring the event reached a broader audience.
Our execution phase was defined by detailed planning and dynamic teamwork. Key deliverables included:
We designed and executed detailed floor plans, adapting the event flow to suit Rumah Tangsi’s size and historical constraints. Our media team provided comprehensive coverage, including a livestream to engage virtual attendees. The intricate display of the winning pieces ensured both their security and prominence. Additionally, the RSVP process was streamlined for an efficient guest experience.
The Hasanah Gold Threads Awards 2024 was a resounding success. Here’s how we measured the impact:
Despite the challenges presented by the venue, the flow of the event was smooth, and the displayed artworks were showcased beautifully. The media coverage and livestream further amplified the reach of the event, enhancing its impact beyond the physical space.
We were contacted by Sapura just shy of two weeks before LIMA 2023 to help Sapura to plan, design, produce, and execute multiple aspects of digital media production and media coverage for the event. We were tasked to cater for:
As an interdisciplinary vendor that truly understands Sapura's nature of business, we have worked as an extension of their team and managed to successfully execute the deliverables in a relatively small window, with critically high expectations. Since the event was held in Langkawi, we had to plan and mobilize solutions with consideration of time and distance, and no room for errors.
With a new business under its wings, we have spent a fair share of time planning in the pre-production/discovery stage, as well as being available on-demand on-site for last-minute edits for multiple layers of approvals and testing, ensuring that the end-product runs smoothly without any hiccups.
Our team of 7 mobilized to Langkawi several days before the event, each with their own roles:
This marks the 3rd consecutive year where Yayasan Khazanah has engaged us to organize their YK Awards Day. From end-to-end event planning to execution, our team has successfully organized this event, leaving a lasting impression to our client and the audience.
Our scope during this event covers,
Pre-Event
During Event
Post-Event
Let’s create and collaborate
We’re versatile multitaskers, and we thrive on a lot of projects. You've seen a few of our works that we are most proud of, and your project could be next in line.
Empowering brands with captivating visual stories, creating strong connections and growth.
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