Velesto Energy approached VISIOLAB with a clear goal: to showcase their cutting-edge operations and technologies at OGA 2024. They needed a wide range of content that would visually communicate their expertise in the oil and gas industry, engage trade show attendees, and extend their reach through online channels. The project required high-end production, including a 360º virtual tour of their offshore drilling rig, immersive 3D animations, daily event coverage, and social media content to ensure continuous audience interaction throughout the event.
Velesto Energy’s primary challenge was to present their complex drilling technologies and offshore operations in a visually compelling and easily digestible format for a diverse audience. They also needed to create a seamless, immersive experience that could educate potential clients, industry professionals, and students, both at the trade show and through digital platforms.
VISIOLAB devised a multi-pronged content strategy, aimed at solving these pain points:
VISIOLAB executed a comprehensive content production plan that spanned multiple platforms and mediums:
The content we created not only captured the attention of OGA attendees but also significantly boosted Velesto Energy’s online visibility:
Our video production project has two main challenges. Firstly, we need to understand and capture the essence of the national water strategy, which was developed by a diverse group of stakeholders including scientists, experts, industry players, policymakers, and thinkers. Our goal is to present this strategy in a way that is easy for a broad audience to understand, from the general public to policymakers. This means we have to explain complex ideas in simple terms and use visuals that clearly convey the main messages.
Secondly, we have to navigate a large network of stakeholders, including more than 10 agencies, 1 ministry, and various experts. We have to take into account the opinions and input from all of these stakeholders within a short 3-month production period. This involves managing different perspectives, incorporating feedback, and making sure the final video reflects the shared vision of all the stakeholders involved.
Despite these challenges, we are committed to creating a video that captures the important aspects of the national water strategy and resonates with a wide audience. We will carefully plan, communicate effectively, and work hard to overcome these obstacles and deliver a video that truly represents the transformative vision of our stakeholders.
Our project strategy to overcome these challenges involves several key approaches:
Our team of 15 mobilised to several locations in 6 days of shooting each with their own roles:
Let’s create and collaborate
We’re versatile multitaskers, and we thrive on a lot of projects. You've seen a few of our works that we are most proud of, and your project could be next in line.
Empowering brands with captivating visual stories, creating strong connections and growth.
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