PETRONAS PD&T HSSE Short Film - Janji Jon

1. Designing an Exhibition That Served Two Audiences at Once: Hasanah Impact Day attracted both existing grantee partners celebrating their impact and prospective new applicants learning about the grant process for the first time. The exhibition needed to speak authentically to both — inspiring the former while educating the latter, within the same physical space.
2. Translating a Decade of Impact into Accessible Visual Panels: The Hasanah Report 2024 documents a complex, multi-pillar body of work — 814,563 individuals reached in 2024, 3.7 million since 2015, across 962 projects and 674 partners. Condensing this into panels that were immediately legible, emotionally resonant, and visually compelling required strong editorial curation alongside design discipline.
3. Creating a Cohesive Event Environment Across Foyer and Ballroom: The event spanned a large pre-function exhibition corridor and a main conference ballroom. VISIOLAB needed to ensure visual consistency and spatial logic across both zones, so the experience flowed naturally from the exhibition walk-through into the main programme.

• A Concept That Outlived the Event: The constellation idea — each small effort a star, together forming something greater — was developed specifically for this event but proved durable enough to carry forward. It became the creative seed for VISIOLAB's subsequent work on Yayasan Hasanah's 10th Anniversary, demonstrating the value of concept-led design over purely aesthetic decision-making.
• Editorial Before Design: Panel content was written and structured first, ensuring the design served the narrative. Each grantee panel was treated as a standalone editorial piece — concise enough to be read in passing, rich enough to leave a lasting impression.
• Dual-Audience Design Logic: Exhibition content was layered so that bold stats and grantee headlines served the casual visitor, while deeper copy and QR-linked content rewarded those who paused — effectively serving both the inspired grantee partner and the prospective applicant.

How We Solved Them:

• Constellation-Led Visual Concept: The design system was anchored in the idea that every small act — every grantee, every community initiative — is a point of light in a larger constellation of change. This informed the spatial design, colour language, and tonal approach across all exhibition and stage materials, giving the event a unifying creative logic that extended well beyond surface branding.
• Grantee-Story Exhibition Panels: VISIOLAB curated, wrote, designed, and fabricated the full suite of tall-format black exhibition panels — each dedicated to a specific grantee initiative including Mental Health Warriors of PPR Batu Muda, Weaving a Legacy: The Revival of Gilded Textiles in Terengganu, a reproductive health education programme in Kelantan, and others from The Hasanah Report 2024. Personal quotes, impact photography, and QR codes for deeper engagement were integrated into every panel.
• Large-Format Impact Data Design: Bold, large-format panels displayed Hasanah's 2024 headline numbers — 814,563 people reached, 214 new projects, 147 new partners — making the scale of Hasanah's work immediately visible and tangible.
• Stage Visuals & Event Branding: The ballroom stage was dressed with a full LED backdrop carrying the Hasanah Impact Day and The Strength of Small branding, flanked by branded cube plinths with globe lighting in Hasanah's green and white palette — consistent with the foyer exhibition throughout.

Recap video by Yayasan Hasanah

• The Hasanah Impact Day 2025 physical session drew a strong turnout of CSOs, social enterprises, and community partners at Connexion Conference & Event Centre, Bangsar.
• The foyer exhibition generated strong engagement, with the grantee panel storytelling and impact data design drawing attendees into extended conversations with the Hasanah Grants Team.
• The event successfully launched The Hasanah Report 2024 to a live public audience, with the exhibition environment providing meaningful visual context for the report's core theme.
• The constellation concept developed for this event became the creative foundation for VISIOLAB's subsequent Yayasan Hasanah 10th Anniversary identity — a testament to the lasting value of concept-led design.
• Reinforced VISIOLAB's growing role as Yayasan Hasanah's trusted partner for visually driven, impact-led events.

The Hasanah Gold Threads Awards (HGTA) 2024 presented a unique challenge. As a prestigious event recognizing exceptional contributions in a specific category, Yayasan Hasanah required a visually captivating and seamlessly executed awards ceremony that would not only honor the winners but also deliver an unforgettable experience to the attendees. They needed a partner who could manage both the creative and logistical aspects of the event, including designing the exhibition and handling the complex RSVP process for the awards dinner.

Our goal was to ensure that the event flowed smoothly while showcasing the excellence associated with Yayasan Hasanah’s values.

The event was held at Rumah Tangsi, Kuala Lumpur. The venue’s heritage status, limited size, and central location required careful planning to maintain the flow of the event. Additionally, the winning pieces exhibited were of high value, meticulously crafted, and extremely delicate, demanding careful handling and display solutions.

We approached this project by first identifying Yayasan Hasanah’s core pain points:

1. Engaging Attendees: The event needed to create lasting impressions, both in its design and delivery. From guest experience to visual aesthetics, every element had to reflect the prestige of the awards.
2. Streamlining Event Logistics: Managing attendee registration and streamlining the guest list while ensuring a smooth flow of the awards ceremony and marketplace activities.
3. Cohesive Branding: The event’s visual and thematic elements needed to align with the Hasanah brand, emphasizing sustainability, tradition, and excellence.

How We Solved Them:

• Engagement & Visuals: We designed visually engaging exhibition that would set the tone for the event. Our team ensured that every detail from the entrance to the awards stage was optimized for impact.
• Visual Branding and Artwork Presentation: We designed the event’s key visuals to encapsulate the essence of the Hasanah Gold Threads Awards, ensuring that every element reflected the award’s prestige. Additionally, we captured high-resolution details of the award-winning pieces for use in the event visuals, showcasing their craftsmanship and value.
• Streamlined Logistics: We handled the RSVP system for the awards dinner, ensuring that each guest's registration experience was efficient and organized. The clear category of attendees was key in simplifying the check-in process.
• Cohesive Event Flow: We developed detailed master plans and run sheets to ensure that each component, from the marketplace to the awards dinner, was executed flawlessly. This included zoning the venue for optimal foot traffic and creating a seamless event journey for all attendees.
• Comprehensive Media and Event Coverage: We managed the media coverage, including a livestream of the awards ceremony, enabling the event to reach a broader audience and ensuring no moment was missed.

We focused on overcoming the venue’s limitations by optimizing the layout and managing traffic flow, ensuring that the heritage building’s character was respected while maintaining a seamless guest experience. Our team also addressed the delicate nature of the exhibition pieces by creating secure and aesthetically pleasing displays. Managing media coverage and livestream capabilities was also a priority, ensuring the event reached a broader audience.

Our execution phase was defined by detailed planning and dynamic teamwork. Key deliverables included:

• Exhibition and Event Design: We developed the event’s exhibition panels to visually communicate Yayasan Hasanah’s mission and vision, offering a space that felt both grand and welcoming.
• Comprehensive Event Planning: We created and managed essential event documentation, including the Event Master Plan, Zoning Master Plan, and Call Sheet for the Awards Dinner. This allowed for precise management of logistics, ensuring that everything ran on time.
• RSVP and Attendee Management: We meticulously handled the RSVP process for the awards dinner on September 5, categorizing attendees based on the client’s specifications to maintain an efficient flow during the event.
• On-Site Coordination: Our team was present on-site to manage all the logistics, technical details, and stage coordination. This ensured that the event was executed without any disruptions, allowing the client to focus on their guests and honourees.

We designed and executed detailed floor plans, adapting the event flow to suit Rumah Tangsi’s size and historical constraints. Our media team provided comprehensive coverage, including a livestream to engage virtual attendees. The intricate display of the winning pieces ensured both their security and prominence. Additionally, the RSVP process was streamlined for an efficient guest experience.

The Hasanah Gold Threads Awards 2024 was a resounding success. Here’s how we measured the impact:

• Seamless Event Flow: The event proceeded smoothly, thanks to the meticulously planned schedule and zoning strategy, enhancing the attendee experience.
• Captivating Visuals: The key visuals and detailed shots of the award-winning pieces elevated the event’s aesthetic and storytelling, creating a visually engaging atmosphere.
• High Attendee Satisfaction: Guests provided positive feedback on the event’s organization, ease of registration, and the visual appeal of the venue, with many highlighting the engaging exhibition panels.
• Wider Audience Engagement: The media coverage and livestream attracted a broader audience, increasing the event’s reach and impact.
• Client Recognition: Our collaboration was highly appreciated by Yayasan Hasanah, solidifying VISIOLAB’s position as a trusted partner for high-profile event management and visual design.

Despite the challenges presented by the venue, the flow of the event was smooth, and the displayed artworks were showcased beautifully. The media coverage and livestream further amplified the reach of the event, enhancing its impact beyond the physical space.

‍

The difficulty in this kind of film is rarely the shoot. It is the density, made heavier here by the dual mandate. The source content ran to twelve distinct topic areas that alternate between two disciplines: occupational safety on one side (life-saving rules, hazard awareness, emergency evacuation) and GMP and food safety on the other (zone-based dress code, hygiene and restroom protocol, chemical and allergen control, food-safety culture), bridged by shared entry procedures like visitor and contractor management and equipment declaration. Each area carried its own lists: prohibited foods and items, prohibited footwear, required PPE [personal protective equipment], the seven safety features, the three assembly points, the RACE steps, the allergen colour codes. Read aloud in full, that is a lecture, not a film, and viewers stop absorbing it long before the end. The added risk was that a viewer might mentally file the video as "just the safety part" or "just the hygiene part" and tune out the other.

On top of the content load, the production had to happen inside a live, hygiene-controlled GMP facility. That meant filming in an environment with its own access, gowning, and cleanliness rules, staging real staff and contractors rather than actors, and keeping the shoot from interfering with the floor's actual operation.

The solution was to split the workload between voice and image. The voiceover was written to stay conversational and to guide the viewer through the site as a journey, arriving at the gate, registering, gowning up, moving onto the floor, and finally responding to an emergency and exiting safely. The detailed, list-based compliance content was pushed into motion-graphic supers and iconography, so the narration could stay light while the screen carried the specifics.

Structurally, the film follows the real path a person takes through the facility, which is what lets the two mandates sit together without feeling like two separate videos. A person arriving on site does not experience "safety" and "GMP" as different sessions; they gown up, wash, watch for forklifts, and handle product in one continuous flow. Mapping the film to that flow gives the dense material a natural spine: entry and registration, then declaration and dress code, then hygiene and restroom protocol, then life-saving rules and hazard awareness, then emergencies and evacuation, closing on food safety and the site's quality culture. To hold pace across nearly a hundred short shots, the edit leans on match cuts and transitions (a welding spark cutting to the next scene, a forklift wheel matching to a forklift wheel, a red emergency button cutting to a red light), so the sequence keeps moving instead of feeling like a checklist. The tone deliberately stays welcoming, in keeping with the "Be Safe With Us" line, so that safety reads as shared care rather than as compliance policing.

The finished film runs as one continuous walkthrough, built from the storyboard's twelve segments.

Introduction. An establishing drone shot of the Senai plant match-cuts off the Hershey logo into b-roll of chocolate production and employees at work, over the welcome line and the film's title card, "Hershey Malaysia Safety Induction Video." The register is set early: this is a proud site, and safety and quality are part of how it runs, the two threads the rest of the film will carry together.

Visitor and contractor procedures. The film follows the entry journey. Security receives notice of a visit, a contractor's work permit is approved through the Contractor Management System, visitors register and receive an identification tag, and a host delivers the safety briefing. Supers carry the acronyms (MOS, JSA, PTW) and the smoke-free, alcohol-free, prohibited-items rules, including a clean graphic pass over prohibited foods and personal items.

Equipment and chemical declaration. Close-ups of declared equipment and inspection cover the rules for wood, glass, and hard plastics, the prohibition on animal-source brushes for Halal integrity, and the chemical declaration path: Safety Data Sheet, Chemical Control Committee approval, and GHS labelling.

Dress code and GMP. A full-body reveal of a gowned contractor anchors the required-wear list, from grey smock and hair net to safety helmet, earplugs, and captive shoes, with dedicated shots for beard nets, face masks, shoe covers, prohibited footwear, and the lint-roller and air-chamber routine.

Hygiene, health, and restroom protocol. Handwashing, shoe sanitising, the "Am I fit to work today?" self-check, and the occupational health nurse consultation lead into the restroom protocol: removing and hanging GMP uniforms, washing and sanitising, and retrieving protective gear before re-entering the floor.

Life-saving rules and hazard awareness. A diagram chart introduces the life-saving rules, then a rapid run of real tasks illustrates each one: confined space entry, lock-out / tag-out, fire and explosion prevention, electrical safety, safe mechanical lifting, driving, industrial vehicle operation, machine guarding, and working at height, closing on the permit-declaration requirement. Hazard awareness follows on the floor: forklift movement, overhead loads, pedestrian lanes, clear fire exits, and emergency stop buttons.

Emergency procedures. The evacuation sequence covers zone awareness, the seven safety features, the RACE procedure (Rescue, Alarm, Contain, Extinguish), the walk-don't-run rule, the three designated assembly points, role-based assembly, ID-card scanning for headcount, and waiting for clearance to re-enter.

Food safety and colour-coding. The film closes its instructional arc on food safety: the "see something, say something" principle, Hershey's Super 6, allergen awareness, and the strict colour-coding system for food-contact tools that prevents cross-contact.

Closing. The last segment returns to people: an employee holding a Hershey product, teams working together, the food safety and quality motto "I own it, I live it," and the closing line to make safety part of every moment, resolving on the Hershey logo.

‍

The film became Hershey Malaysia's standard safety and GMP induction asset: a single, repeatable briefing that can be shown to every visitor, contractor, and new starter before they enter the production floor, in place of an ad hoc verbal walkthrough. Standardising both mandates in one film means the same occupational-safety and food-safety protocols, in the same order, reach everyone who sets foot on site, which is exactly what a combined safety and GMP programme depends on.

Because the video is an internal induction asset rather than a public campaign, it is used at the point of entry and in onboarding rather than distributed on social channels.

Commissioned by PETRONAS PD&T through Dentsu, the HSSE Kassim Selamat Campaign Video was developed to emphasize critical health, safety, security, and environmental (HSSE) messages to employees and stakeholders. The challenge was to deliver a relatable and impactful campaign that reinforced PETRONAS’ safety culture, aligning with their mission to achieve Mission: ZERO-Possible and uphold key initiatives like ZeTo Rules, Jom Patuh & Tegur, and Stop Work Authority. The video needed to not only inform but also inspire behavioral change across all levels of the organization.

VISIOLAB’s approach focused on effectively embedding the key HSSE messages into a relatable narrative:

1. Humanizing Safety: The creation of Kassim Selamat, a character embodying the daily challenges and responsibilities of PETRONAS employees, allowed the audience to see themselves in his journey, making the HSSE messages more relatable.
2. Integrating Core Messages: The campaign strategically incorporated PETRONAS’ HSSE principles.
3. Engaging Delivery: Through relatability and authenticity, Kassim Selamat’s narrative made the key messages accessible, helping employees connect emotionally with the campaign’s goals.
4. Behavioral Reinforcement: Crafting scenarios in Kassim Selamat’s journey that mirrored real-life workplace challenges, ensuring the audience could see themselves in the situations presented.
5. Immersive Sound and Visual Design: We elevated the production quality by focusing on dynamic sound design and a carefully curated color palette. These elements were tailored to enhance the narrative, evoke emotional responses, and create a strong visual identity for the campaign.

VISIOLAB executed the campaign with precision and creativity:

• Character-Centric Narrative: Kassim Selamat’s relatable journey became the anchor of the video, portraying real-world scenarios where HSSE practices were applied effectively.
• Seamless Integration of Messages: The video weaved PETRONAS’ safety culture into the storyline, emphasizing personal accountability, collective responsibility, and proactive problem-solving.
• High-Quality Production: Leveraging professional direction, cinematic visuals, and dynamic storytelling, we ensured the video maintained engagement while delivering its messages effectively.
• Sound Design Excellence: Custom sound effects and a carefully mixed audio track were used to amplify key moments, enhancing the emotional depth of the narrative and immersing the audience in the story.
• Visual Colors and Tone: A distinct color grading strategy was applied to visually reinforce the campaign’s themes, creating a memorable and cohesive visual experience that supported the storytelling.
• Close Collaboration: Regular touchpoints with PETRONAS and Dentsu ensured the campaign aligned with brand guidelines and corporate messaging.

‍

The Kassim Selamat campaign video successfully delivered on its objectives:

• Increased Awareness: The integration of the Mission: ZERO-Possible initiative and other HSSE principles resonated strongly with employees, driving a deeper understanding of their responsibilities.
• Behavioral Change: Feedback highlighted improved awareness and adherence to safety practices, aligning with PETRONAS’ goal of fostering a robust HSSE culture.
• Brand Alignment: The campaign strengthened PETRONAS’ identity as a leader in safety and environmental responsibility, reinforcing its values internally and externally.

As part of Yayasan Hasanah’s tenth anniversary, Hasanah Rimba Raya was conceptualized to celebrate and share the foundation’s impactful journey with stakeholders, community members, and supporters. Yayasan Hasanah aimed to create an immersive and visually engaging event that would resonate with a diverse audience. The challenge lay in designing an experience that would not only commemorate the foundation’s achievements but also leave a lasting impression, connecting attendees to the heart of Yayasan Hasanah’s mission.

VISIOLAB’s strategy centered on creating a memorable, visually captivating event experience through:

1. Immersive Visual Elements: We designed key visuals to transform the event space, aligning each element with the foundation’s mission and emphasizing community impact through dynamic, thematic displays.
2. Engagement-Focused Event Design: To make the event meaningful, we incorporated interactive displays and touchpoints that allowed attendees to explore Yayasan Hasanah’s projects and initiatives firsthand.
3. Seamless Coordination: Managing event logistics, from vendor coordination to program flow, we ensured that every detail was executed smoothly, enabling guests to enjoy a seamless and enriching experience.

VISIOLAB executed the project with a strong emphasis on visual storytelling and precision:

• Event Space and Visuals: We transformed the venue with cohesive design elements, creating an engaging visual atmosphere. Thematic displays highlighted Yayasan Hasanah’s work, drawing attendees into the foundation’s story.
• Interactive Experiences: Attendees were able to interact with displays that showcased Yayasan Hasanah’s projects, providing an immersive glimpse into the foundation’s impact areas and fostering a deeper connection with the organization.
• On-Site Coordination: Our team handled all logistical aspects, from setup to program flow, ensuring a smooth event that allowed Yayasan Hasanah and its guests to focus on the celebration.

As VISIOLAB’s first event collaboration with Yayasan Hasanah, Hasanah Rimba Raya 2024 was a significant success:

• High Engagement: The interactive elements and visual appeal captivated attendees, fostering a meaningful experience that resonated with guests.
• Enhanced Brand Impact: The immersive event reinforced Yayasan Hasanah’s mission and achievements, leaving a lasting impression on stakeholders and community members.
• Flawless Execution: Our meticulous approach to event logistics and design resulted in a seamless experience, meeting Yayasan Hasanah’s expectations and creating a memorable anniversary celebration.

VISIOLAB is proud to have partnered with Yayasan Hasanah for Hasanah Rimba Raya 2024, focusing on a compelling visual experience and impactful event management that honored the foundation’s commitment to community development.