NIISe Branding

Kementerian Dalam Negeri
2021
Government

Project Overview

Project Challenges

Project Strategy

Project Execution

The Results

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Behind the Scenes
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Hasanah Gold Threads Awards (HGTA) 2024

Hasanah Gold Threads Awards (HGTA) 2024

VISIOLAB successfully executed the Hasanah Gold Threads Awards (HGTA) 2024 at Rumah Tangsi, overcoming venue challenges with strategic planning. We delivered seamless event logistics, showcased delicate high-value exhibits, and provided full media coverage, creating a memorable and visually stunning event experience.
Project Overview

The Hasanah Gold Threads Awards (HGTA) 2024 presented a unique challenge. As a prestigious event recognizing exceptional contributions in a specific category, Yayasan Hasanah required a visually captivating and seamlessly executed awards ceremony that would not only honor the winners but also deliver an unforgettable experience to the attendees. They needed a partner who could manage both the creative and logistical aspects of the event, including designing the exhibition and handling the complex RSVP process for the awards dinner.

Our goal was to ensure that the event flowed smoothly while showcasing the excellence associated with Yayasan Hasanah’s values.

The event was held at Rumah Tangsi, Kuala Lumpur. The venue’s heritage status, limited size, and central location required careful planning to maintain the flow of the event. Additionally, the winning pieces exhibited were of high value, meticulously crafted, and extremely delicate, demanding careful handling and display solutions.

Project Challenges

We approached this project by first identifying Yayasan Hasanah’s core pain points:

  1. Engaging Attendees: The event needed to create lasting impressions, both in its design and delivery. From guest experience to visual aesthetics, every element had to reflect the prestige of the awards.
  2. Streamlining Event Logistics: Managing attendee registration and streamlining the guest list while ensuring a smooth flow of the awards ceremony and marketplace activities.
  3. Cohesive Branding: The event’s visual and thematic elements needed to align with the Hasanah brand, emphasizing sustainability, tradition, and excellence.

How We Solved Them:

  • Engagement & Visuals: We designed visually engaging exhibition that would set the tone for the event. Our team ensured that every detail from the entrance to the awards stage was optimized for impact.
  • Visual Branding and Artwork Presentation: We designed the event’s key visuals to encapsulate the essence of the Hasanah Gold Threads Awards, ensuring that every element reflected the award’s prestige. Additionally, we captured high-resolution details of the award-winning pieces for use in the event visuals, showcasing their craftsmanship and value.
  • Streamlined Logistics: We handled the RSVP system for the awards dinner, ensuring that each guest's registration experience was efficient and organized. The clear category of attendees was key in simplifying the check-in process.
  • Cohesive Event Flow: We developed detailed master plans and run sheets to ensure that each component, from the marketplace to the awards dinner, was executed flawlessly. This included zoning the venue for optimal foot traffic and creating a seamless event journey for all attendees.
  • Comprehensive Media and Event Coverage: We managed the media coverage, including a livestream of the awards ceremony, enabling the event to reach a broader audience and ensuring no moment was missed.

We focused on overcoming the venue’s limitations by optimizing the layout and managing traffic flow, ensuring that the heritage building’s character was respected while maintaining a seamless guest experience. Our team also addressed the delicate nature of the exhibition pieces by creating secure and aesthetically pleasing displays. Managing media coverage and livestream capabilities was also a priority, ensuring the event reached a broader audience.

Project Strategy

Our execution phase was defined by detailed planning and dynamic teamwork. Key deliverables included:

  • Exhibition and Event Design: We developed the event’s exhibition panels to visually communicate Yayasan Hasanah’s mission and vision, offering a space that felt both grand and welcoming.
  • Comprehensive Event Planning: We created and managed essential event documentation, including the Event Master Plan, Zoning Master Plan, and Call Sheet for the Awards Dinner. This allowed for precise management of logistics, ensuring that everything ran on time.
  • RSVP and Attendee Management: We meticulously handled the RSVP process for the awards dinner on September 5, categorizing attendees based on the client’s specifications to maintain an efficient flow during the event.
  • On-Site Coordination: Our team was present on-site to manage all the logistics, technical details, and stage coordination. This ensured that the event was executed without any disruptions, allowing the client to focus on their guests and honourees.

We designed and executed detailed floor plans, adapting the event flow to suit Rumah Tangsi’s size and historical constraints. Our media team provided comprehensive coverage, including a livestream to engage virtual attendees. The intricate display of the winning pieces ensured both their security and prominence. Additionally, the RSVP process was streamlined for an efficient guest experience.

Project Execution

The Hasanah Gold Threads Awards 2024 was a resounding success. Here’s how we measured the impact:

  • Seamless Event Flow: The event proceeded smoothly, thanks to the meticulously planned schedule and zoning strategy, enhancing the attendee experience.
  • Captivating Visuals: The key visuals and detailed shots of the award-winning pieces elevated the event’s aesthetic and storytelling, creating a visually engaging atmosphere.
  • High Attendee Satisfaction: Guests provided positive feedback on the event’s organization, ease of registration, and the visual appeal of the venue, with many highlighting the engaging exhibition panels.
  • Wider Audience Engagement: The media coverage and livestream attracted a broader audience, increasing the event’s reach and impact.
  • Client Recognition: Our collaboration was highly appreciated by Yayasan Hasanah, solidifying VISIOLAB’s position as a trusted partner for high-profile event management and visual design.

Despite the challenges presented by the venue, the flow of the event was smooth, and the displayed artworks were showcased beautifully. The media coverage and livestream further amplified the reach of the event, enhancing its impact beyond the physical space.

The Results

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Sapura x Velum Labs at LIMA 2023

Sapura x Velum Labs at LIMA 2023

Media production and coverage for Sapura and Velum Labs booth collaterals at LIMA 2023
Project Overview

We were contacted by Sapura just shy of two weeks before LIMA 2023 to help Sapura to plan, design, produce, and execute multiple aspects of digital media production and media coverage for the event. We were tasked to cater for:

  • Sapura SST Corporate Video
  • Velum Labs' V-Dark Launch Sequence with the Prime Minister of Malaysia
  • Sapura Logo Animation
  • Sapura's Tagline Loop Animation
  • Velum Labs Logo Animation
  • Digital Backdrops for MoU/MoA signings
  • 1-week Media Coverage
  • Same-Day Edit Reels Video
  • Momento / Memorabilia
Project Challenges

As an interdisciplinary vendor that truly understands Sapura's nature of business, we have worked as an extension of their team and managed to successfully execute the deliverables in a relatively small window, with critically high expectations. Since the event was held in Langkawi, we had to plan and mobilize solutions with consideration of time and distance, and no room for errors.

With a new business under its wings, we have spent a fair share of time planning in the pre-production/discovery stage, as well as being available on-demand on-site for last-minute edits for multiple layers of approvals and testing, ensuring that the end-product runs smoothly without any hiccups.

Project Strategy

Our team of 7 mobilized to Langkawi several days before the event, each with their own roles:

  • Managing Director cum Producer/Editor
  • Director of Creative & Innovations cum Editor
  • Director of Operations cum Official Photographer
  • Director of Business Development
  • Director of Photography (Events Highlight)
  • Videographer cum Editor (Vertical)
  • Videographer cum Motion Graphic Editor
Project Execution

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Yayasan Khazanah Awards Day 2023

Yayasan Khazanah Awards Day 2023

Project Overview

This marks the 3rd consecutive year where Yayasan Khazanah has engaged us to organize their YK Awards Day. From end-to-end event planning to execution, our team has successfully organized this event, leaving a lasting impression to our client and the audience.

Our scope during this event covers,

Pre-Event

  • Event & Production Planning - Rundown
  • Event & Guest Management - Online RSVP Database & Automation
  • Vendors Management - Hotel, Audio Visuals, 360º Photobooth, Hollywood Runway
  • Social Media Content Planning
  • Visual Production - Digital Backdrop, Teasers, Stinger and Playback Videos
  • Media & Print Collaterals
  • Merchandise Design - Custom TnG NFC Card

During Event

  • Stage Management - Usher & Scholars Lineup
  • Guests Management - QR-based Registration, Table Arrangements
  • Multi-Camera Production
  • Audio, Visual, & Lighting Production
  • Media Coverage - Photo & Video

Post-Event

  • Event Highlight - Photo & Video
Project Challenges
Project Strategy
The Results

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Wild Digital Conference: SEA 2022

Wild Digital Conference: SEA 2022

Strategic partner, providing digital and media production services
Project Overview

We participated in WD SEA 2022 as one of the Strategic Partner for the event. VISIOLAB has built a close relationship with the Wild Digital team, providing professional services that include launch gimmick video production and holding screens for all the sessions.

We have been working with the team to revamp their website since early 2022, and continuously adapted the site to shift from an entirely physical event pre-covid to a fully virtual (WILD3) and to a hybrid one (WD SEA 2022).

Project Challenges
Project Strategy
Project Execution
The Results

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