Media production and coverage for Sapura and Velum Labs booth collaterals at LIMA 2023
We were contacted by Sapura just shy of two weeks before LIMA 2023 to help Sapura to plan, design, produce, and execute multiple aspects of digital media production and media coverage for the event. We were tasked to cater for:
Sapura SST Corporate Video
Velum Labs' V-Dark Launch Sequence with the Prime Minister of Malaysia
Sapura Logo Animation
Sapura's Tagline Loop Animation
Velum Labs Logo Animation
Digital Backdrops for MoU/MoA signings
1-week Media Coverage
Same-Day Edit Reels Video
Momento / Memorabilia
As an interdisciplinary vendor that truly understands Sapura's nature of business, we have worked as an extension of their team and managed to successfully execute the deliverables in a relatively small window, with critically high expectations. Since the event was held in Langkawi, we had to plan and mobilize solutions with consideration of time and distance, and no room for errors.
With a new business under its wings, we have spent a fair share of time planning in the pre-production/discovery stage, as well as being available on-demand on-site for last-minute edits for multiple layers of approvals and testing, ensuring that the end-product runs smoothly without any hiccups.
Our team of 7 mobilized to Langkawi several days before the event, each with their own roles:
Collaborative video production for WST2040, uniting ministries, agencies, and industry players to transform the water sector.
Our video production project has two main challenges. Firstly, we need to understand and capture the essence of the national water strategy, which was developed by a diverse group of stakeholders including scientists, experts, industry players, policymakers, and thinkers. Our goal is to present this strategy in a way that is easy for a broad audience to understand, from the general public to policymakers. This means we have to explain complex ideas in simple terms and use visuals that clearly convey the main messages.
Secondly, we have to navigate a large network of stakeholders, including more than 10 agencies, 1 ministry, and various experts. We have to take into account the opinions and input from all of these stakeholders within a short 3-month production period. This involves managing different perspectives, incorporating feedback, and making sure the final video reflects the shared vision of all the stakeholders involved.
Despite these challenges, we are committed to creating a video that captures the important aspects of the national water strategy and resonates with a wide audience. We will carefully plan, communicate effectively, and work hard to overcome these obstacles and deliver a video that truly represents the transformative vision of our stakeholders.
Our project strategy to overcome these challenges involves several key approaches:
We will deeply understand and simplify the national water blueprint, making it easier for everyone to grasp its concepts and goals. By breaking down complex ideas into clear and straightforward language, we can ensure that the strategy is accessible to a wide range of individuals.
We will actively engage and collaborate with all stakeholders involved. By actively involving them in the process, we can gather their valuable insights and ideas, creating a more inclusive and well-rounded video.
To ensure efficiency, we have established a structured production timeline. This timeline allows us to carefully plan and execute each step of the content creation and review process, avoiding unnecessary delays and ensuring smooth progress.
We will incorporate iterative feedback and review cycles to incorporate stakeholder input. By seeking input and feedback at different stages of production, we can make necessary adjustments and improvements, ensuring that the final video meets the expectations and requirements of all stakeholders.
Rigorous quality assurance and accuracy checks are an essential part of our approach. We will thoroughly examine the video to maintain the highest standards of quality and accuracy, ensuring that the content is reliable and trustworthy.
Our team of 15 mobilised to several locations in 6 days of shooting each with their own roles:
Strategic partner, providing digital and media production services
We participated in WD SEA 2022 as one of the Strategic Partner for the event. VISIOLAB has built a close relationship with the Wild Digital team, providing professional services that include launch gimmick video production and holding screens for all the sessions.
We have been working with the team to revamp their website since early 2022, and continuously adapted the site to shift from an entirely physical event pre-covid to a fully virtual (WILD3) and to a hybrid one (WD SEA 2022).