PETRONAS PRPC: FERP

1. Designing an Integrated Launch System That Activates on the Prime Minister's Cue: The launch was not a video screening. It was a single, choreographed ceremonial moment in which the Prime Minister's swipe on the activation pad would trigger a laser projection prelude, which would then transition into the 90-second main video. The activation pad, the touch interface, the laser prelude, and the main video had to operate as one continuous experience, with no perceptible seam between the physical interaction and the screen reveal.
2. Producing for the Climax of a Prime Ministerial Keynote: The gimmick was the visual payoff at the close of the Prime Minister's address, and had to land precisely on his cue, integrate cleanly with the live show flow, and meet the production standards expected of a state-level keynote moment.
3. Telling an Inclusive National Story Through a Single Character: A first-person narrative carries inherent risk. The moment a character has a face, a gender, an ethnicity, or a clearly identifiable career path, the audience starts seeing that person rather than themselves. For a video addressing MARA's entire Bumiputera constituency, the protagonist needed to be specific enough to carry a journey, yet abstract enough that any viewer could project themselves into it.
4. Carrying Gagasan 40 Tahun MARA Within a 90-Second Editorial Window: Compressing MARA's 40-year forward vision, the Pelan Strategik MARA 2026-2030, the Agenda 3P, and the value-led foundation of Iman, Akhlak, Amanah, Integriti (Faith, Character, Trust, Integrity) into 90 seconds of national broadcast time, across a tightly read 124-word voiceover, required deliberate editorial choices and a clear narrative spine.
5. Building 30+ Original 3D Scenes Within a Fixed Production Window: The visual world of the video — every classroom, prayer space, boardroom, skyline, and landmark — was built from scratch in Blender. No stock 3D assets were used. Every scene, character rig, and environment model was original. The production pipeline ran seven days for 3D modelling, rigging, and animation in Blender, followed by fourteen days of compositing and finishing in After Effects, all within a set delivery date.
6. Multi-Stakeholder Coordination Under Protocol and a Fixed Date: The 3 May date was locked to the Prime Minister's calendar. Delivery required parallel alignment across MARA Bahagian Perancangan Strategik, the stage design team, MARA Corporate Communications, the protocol team, and the Prime Minister's Office, with no room for slippage in technical rehearsals, review cycles, or final approvals.

How we solved them:

• Concept-Led Direction Anchored in Arah ke Hadapan: Every creative, interactive, and editorial decision was filtered through the concept of forward direction. The gimmick opens by literally engraving the MARA institutional symbol from light, materialising a figure from within it, and stepping into that figure's perspective as we move into the main video. This gave the entire reveal a rhetorical arc that mirrored the keynote moment itself.
• Laser Projection Mapping Prelude: The prelude sequence was designed to feel like the future being shaped in real time. A laser progressively engraves the MARA gear logo onto a black field, the logo solidifies and ignites in a horizontal light flare, and a silhouetted figure (the watak utama / main character) emerges from the brightness. The camera dollies in, transitions to a first-person perspective, and hands off cleanly into the opening frame of the main video. The metaphor is deliberate: MARA is shaping the future, and we are stepping into it.
• Touch-Based Swipe UI for the Activation Pad: We designed and integrated the touch-based UI hosted on the launch activation pad, calibrated for a single, confident swipe gesture by the Prime Minister. The interface had to be unmistakable in operation, fail-safe under live-show conditions, and visually consistent with the broader gimmick treatment.
• Low-Poly Sculptural Visual Language: The main video was built in a stylised low-poly world featuring faceless human figures and minimal environments, designed to read as clean, cinematic, and futuristic. Three creative principles drove the treatment:
  • Sculpture as a symbol of inclusivity. The character is rendered as a low-poly arca (sculpture). The deliberate abstraction lets any viewer project themselves into the figure, making the journey personal and open to everyone, not specific to one face.
  • Sculpture as a symbol of continuous shaping. The figure visibly looks being formed, reinforcing MARA's role as an active catalyst that continues to guide and shape individuals, rather than a passive supporter of growth.
  • Minimal environments as space for possibility. Pared-back surroundings keep the focus on the individual and their journey, while leaving room for interpretation: the future is something that can be shaped and realised, particularly by warga MARA (the MARA community).
• First-Person POV Narrative Architecture: Structured across three acts: Asas Yang Kukuh (Strong Foundation) carries the viewer through early education and faith formation under MARA's R.I.S.E framework. Potensi Yang Diperkasa (Empowered Potential) moves into professional life, unpacking the Pelan Strategik MARA 2026-2030, the Agenda 3P, and the value-led foundation of Iman, Akhlak, Amanah, Integriti. Arah ke Hadapan (Direction Forward) delivers the forward payoff, naming the next generation of MARA-shaped leaders, technocrats, and entrepreneurs, and closing on the empowerment of high-growth, high-value (HGHV) industries.
• Disciplined Bahasa Malaysia Scripting: Editorial led with a 124-word voiceover script designed to read at exactly 90 seconds at a measured ceremonial pace. The closing triplet, "Bersama, kita melangkah lebih jauh. Bersama, kita membuka peluang baharu. Bersama, kita menuju kejayaan," (Together, we move further. Together, we open new opportunities. Together, we move towards success.) was structured to land cleanly into the close of the Prime Minister's keynote moment. Voiceover talent Andrew Susay was cast for the gravitas required to carry institutional and ceremonial weight in Bahasa Malaysia.
• Blender-to-After Effects Production Pipeline: The entire 3D world was built and animated in Blender — character, environments, props, and landmarks — with renders piped into After Effects for compositing, colour grading, and text animation. Building in Blender gave the team full creative control over geometry, lighting, and camera movement without the constraints of pre-built asset libraries. Every Malaysian landmark, every skyscraper in the cityscape, and every interior environment was modelled to serve the specific narrative moment it appeared in. The result is a visual world that could not have been assembled from stock: it was purpose-built for this story, this institution, and this reveal. The pipeline ran seven days in production and fourteen days in post.
• Integrated Stakeholder Coordination: With multiple parties holding different parts of the show (event organiser, stage design, protocol, PMO, MARA Corp Comm, Bahagian Perancangan Strategik), we ran the gimmick design as a single integrated workstream, locking creative direction, technical specifications, and rehearsal cues early to keep all parties aligned through to the live show.

VISIOLAB's internal team delivered:

• Concept development and tagline writing (Arah ke Hadapan / Setiap potensi dipacu menuju masa depan yang dibina bersama).
• Laser projection mapping prelude, designed across thirteen storyboarded frames from black screen, through the laser-engraved MARA logo, the light flare, the emergence of the watak utama silhouette, and the POV transition into the main video.
• Touch-based swipe UI for the launch activation pad, designed for the Prime Minister's interaction and integrated with the live show triggering system.
• A 90-second first-person POV launch video in Bahasa Malaysia, animated in a stylised low-poly visual language, structured across three acts and built around the Arah ke Hadapan concept, including the public-facing introduction of Gagasan 40 Tahun MARA.
• 3D animation production: 30+ original scenes modelled, rigged, and animated entirely in Blender — including low-poly faceless character design, environment design across formative, professional, and national-leadership chapters, and full sequence animation.
• Post-production: full compositing, colour grading, motion graphics, and on-screen text animation in After Effects.
• Bahasa Malaysia voiceover scripting and on-screen text treatment.
• Final master delivery sequenced for live show playback at WTC KL, integrated with the activation pad and laser system.

The launch gimmick was executed live at the close of the Prime Minister's keynote address at Hari MARA Ke-60 on 3 May 2026, anchoring the forward-facing climax of the day's ceremonial programme.

• The integrated swipe-to-launch sequence performed cleanly on the live show, transitioning seamlessly from the Prime Minister's gesture, through the laser projection prelude, into the 90-second main video.
• The gimmick served as the public-facing launch vehicle for Gagasan 40 Tahun MARA, MARA's 40-year forward vision.
• Reinforced VISIOLAB's capability to deliver integrated launch experiences for state-level government events, combining 3D animation, interactive stage design, and creative content under tight protocol, language, and timing constraints.

Planning a milestone launch, anniversary, or principal-led reveal?

VISIOLAB designs integrated launch experiences for institutions, government bodies, GLCs, and corporate clients across Malaysia. From concept to live show delivery, we build the moments that mark your most important chapters.

The defining constraint was time. The project kicked off on 14 January 2026 and the final film was delivered on 19 January 2026, a day before it screened. That is a full production cycle, from research and script to storyboard, animation, voice over, music, and grade, inside a single week and against an immovable event date.

The subject matter added a second layer. The montage had to compress more than 130 years of regional exploration history into a piece that runs about 90 seconds, without turning into a dense explainer and without losing the human thread that connects the work to Sabah and its communities. Much of the visual raw material was historical: archival photographs and records rather than footage that could be freshly shot, which placed the storytelling load on motion graphics, research, and treatment rather than on a camera.

VISIOLAB solved the pace problem with structure. The narrative was built as three tight acts, each with a clear job: open on Sabah and its people, move through the history at speed, and close on a shared future. That shape let the film cover a long timeline without ever feeling like a lecture, because each act carries a single emotional beat and hands off cleanly to the next.

The history itself was handled through kinetic typography and an animated timeline. Instead of narrating every date, key milestones were delivered as fast, rhythmic on-screen supers layered over archival imagery and custom graphics, so the audience absorbs the scale of the story visually while the voice over holds the emotional line. Where archival material was thin, custom illustration, motion design, and AI-assisted assets filled the gaps, keeping the look consistent from the first frame to the last.

The compressed timeline was met with a parallelised workflow and a locked three-act spine agreed early, so that scripting, design, and audio could progress together rather than in sequence. Keeping the runtime disciplined at launch-film length, rather than letting it drift toward explainer length, was itself the strategy that made the deadline achievable.

The finished montage runs across three acts.

Act 1: The Soul of Sabah. The film opens on Sabah itself, framed as a land of richness, tranquillity, and promise. Over evocative imagery of forests and communities, the narration establishes the emotional foundation: a place shaped by generations and diverse cultures, holding real potential, and an opportunity to move forward together. This act sets tone before it sets facts.

Act 2: Where Exploration Evolves. The film then moves into its historical spine, delivered as a fast, supers-driven timeline. It traces the arc the client wanted the audience to feel: from Sabah's southern boundary being fixed in 1891, through the first well drilled on Pulau Sebatik in the early twentieth century, the geological surveys and reports of the 1950s, the wells drilled through the 1960s, and the marine seismic campaigns that followed. The act carries that momentum into the present, positioning PETRONAS as the one carrying the journey forward and framing the current onshore work as the newest step, alongside the opportunities it creates for the people of Sabah.

Act 3: A Shared Pride, A Shared Future. The montage closes forward-looking. The message lands on partnership: moving hand in hand with the people of Sabah to unlock new potential, framed as more than exploration. It ends on the through-line the whole film was built to deliver, a shared commitment to Malaysia's energy reliability and a sustainable future for all.

The montage opened the event's programme on 20 January 2026, playing early in the run of show to set the historical and emotional context before the formal proceedings began. It gave a mixed audience of senior stakeholders a shared starting point: a clear, paced account of how exploration in the region has developed and where the current work fits.

The film was commissioned as an internal event asset, so there is no public release link. The client's response to the final cut, delivered at brand level, was unequivocal. The PETRONAS MPM team applauded the team for the work delivered "within short period of time," and summed up the reaction simply: "Suka the result" (loved the result).

• Compressing a full production into one day: Shooting a two-minute explainer, a stock photography library, and multiple short focus-area videos in a single day inside a working facility required tight pre-production and a shot plan that allowed the photo and video teams to operate at the same time without getting in each other's way.
• Making advanced metrology accessible without flattening it: Coordinate measuring machines, optical 3D systems, X-ray series, and connected microscopy are technical subjects. The narrative had to guide a mixed audience of manufacturers through each capability clearly, while keeping the authority and precision that the ZEISS name carries.
• A flagship film that works everywhere: As the Malaysian center's primary brand film, the same content needed to carry across very different contexts, as a hero piece on screen at events, as native mobile-first cuts in the social feed, and as an evergreen asset on the brand's channels. Each environment has different rules for pacing, framing, and length.
• Directing real people, not professional actors: The on-screen talent included members of the ZEISS team. Part of the work was directing them to appear natural and confident on camera, so the film felt authentic to the people who actually run the center.

• A three-act script built around visual pacing: The script was structured in three acts. The intro establishes the center and its regional role, the technology act walks through each capability pillar in turn (tactile and optical measurement, 3D scanning and inspection, non-destructive X-ray analysis, and connected microscopy, supported by software and training), and the outro closes on the partnership positioning, ZEISS as a long-term partner in quality and innovation rather than only a technology provider. Each act duration was set with visual pacing in mind rather than word count alone.
• On-screen supers to anchor the technical terms: Key systems and programmes were reinforced with on-screen text so that the audience could absorb the technology names (Coordinate Measuring Machines, Optical 3D Metrology, ZEISS X-Ray Series, Connected Microscopy, AUKOM and ZEISS Software training, HRD Corp funding) without slowing the narration.
• A campaign, not a single asset: Rather than delivering one film, VISIOLAB planned the shoot to produce a hero explainer, a reusable photography library, and a set of short focus-area videos. This gave ZEISS a content suite that keeps working long after launch, with individual capability pillars that can each be cut into their own social moment.
• Concurrent photo and video to make the single day count: The production was planned so the photography and videography units worked in parallel across the facility, capturing both the hero film and the stills library within the same window.

• Pre-production and scripting: The two-minute script was prepared and refined ahead of the shoot, locking the three-act structure, the technology pillars, and the supers strategy before the team arrived on site.
• A single concurrent production day: Inside the ZEISS Quality Excellence Center in Petaling Jaya, the video and photography teams shot at the same time, capturing the explainer, the facility stock photography, and the short focus-area social videos in one coordinated day.
• Directing the ZEISS team on camera: VISIOLAB directed the on-screen talent, drawn from the ZEISS team, to deliver a natural and confident on-camera presence throughout the facility.
• Post-production for a flagship film and a content suite: The footage was edited into a polished two-minute explainer with supers and graphics as the center's flagship film, alongside short-form cuts formatted for social feeds and a delivered photography library for ongoing brand use.

Malaysia now has its own edition of the ZEISS Quality Excellence Center video, taking its place alongside the Singapore and Vietnam versions in the brand's regional series. The completed explainer launched publicly and was published by ZEISS Industrial Quality Solutions to its audience of more than 105,000 followers on LinkedIn, with the client team thanking VISIOLAB for bringing the project to life. The film was also screened at the METALTECH manufacturing trade show, while the wider content suite of photography and short focus-area videos continues to support the center's marketing across channels.

The client was highly engaged throughout the production and expressed strong satisfaction with the final outcome, reinforcing VISIOLAB's standing as a trusted partner for multinational clients producing technical content under a tight production window.

Commissioned by REDtone and HumanCapient Consulting under Jabatan Digital Negara, the MyGovUC 3.0 Corporate Video aimed to promote the government’s digital transformation by showcasing the largest adoption of Google Workspace across multiple agencies. The challenge was to create a compelling video that not only demonstrated real-world use cases but also highlighted the system’s efficiency, security, and collaborative capabilities. Given the involvement of various government agencies, the production required careful coordination, adherence to strict security protocols, and a seamless narrative that resonated with different stakeholders.

To effectively address these challenges, VISIOLAB adopted a multi-layered strategy:

1. Use Case-Driven Storytelling – The video was structured around real-life government workflows, illustrating how Google Workspace enhances efficiency, communication, and collaboration in public service operations.
2. Multi-Agency Coordination – With filming scheduled across multiple government agencies, we streamlined logistics, secured approvals, and ensured smooth on-site operations while maintaining compliance with security and confidentiality requirements.
3. High-Impact Visual Production – Leveraging dynamic cinematography and motion graphics, we visually emphasized the power of digital transformation, making the technical aspects of MyGovUC 3.0 accessible and engaging to a broad audience.

VISIOLAB executed the project with precision, ensuring high production quality and an impactful storytelling approach:

• On-Site Filming Across Government Agencies – Captured real-world use cases in action, demonstrating how various departments utilize Google Workspace for collaboration, document management, and seamless communication.
• Clear and Engaging Narrative – Developed a structured flow that balanced informative content with engaging visuals, reinforcing the benefits of MyGovUC 3.0 to government employees and stakeholders.
• Motion Graphics and Visual Enhancements – Integrated animated elements to simplify complex technical information, making it easier for viewers to grasp the platform’s key features.
• Adherence to Security and Compliance – Worked closely with stakeholders to ensure all content complied with governmental guidelines and digital security policies.

The MyGovUC 3.0 Corporate Video successfully met its objectives, driving awareness and adoption of Google Workspace within government agencies:

• Effective Communication of Use Cases – The video clearly demonstrated how MyGovUC 3.0 streamlines government operations, reinforcing its value to both decision-makers and everyday users.
• Increased Awareness and Adoption – By showcasing real implementations, the video helped bridge the gap between policy and practical usage, encouraging wider adoption of the platform.
• Positive Client and Stakeholder Feedback – The structured approach and high production quality received positive recognition from REDtone, HumanCapient Consulting, and Jabatan Digital Negara.

PETRONAS sought to showcase two flagship digital transformation initiatives in a concise, compelling format for internal stakeholders. Each project involved complex technical concepts and multiple site locations, requiring a storytelling approach that clearly communicated purpose and impact.

VISIOLAB’s approach centered on a narrative-first, customer-centric strategy:

1. Untangling Complexity Through Storytelling
   We worked closely with PETRONAS stakeholders across departments to uncover the human stories behind the systems—bringing together decision-makers, developers, engineers, and end-users to reflect real impact.
2. On-the-Ground Immersion
   Our teams conducted interviews and filming at multiple PETRONAS facilities, ensuring authentic representation of operations, environments, and workflows.
3. Collaborative Script Development
   The storylines for both series went through multiple refinements in post-production to ensure coherence. We guided clients through storyboarding and narrative restructuring, giving them ownership of the creative process while maintaining editorial flow.

Over a multi‑week production schedule, our team filmed on location across Kuala Lumpur and Bintulu, capturing expert interviews, operational footage, and contextual b‑roll. In post‑production, we integrated bespoke motion graphics, dynamic sound design, and a consistent visual identity — ensuring both videos felt polished, engaging, and on‑brand.

• End-to-End Production Excellence:
  VISIOLAB helped PETRONAS managing every aspect of the production—from pre-production planning and on-location filming to motion graphics and sound design. Despite an extended post-production phase, our adaptive approach ensured that every element of the story was refined and impactful.

VISIOLAB delivered two high‑impact corporate docuseries that have been widely adopted by PETRONAS leadership as core internal communications assets. Both videos successfully elevated awareness of each initiative’s value, strengthened stakeholder alignment, and reinforced PETRONAS’ reputation as an innovation leader.

• Compelling Internal Narratives:
  The docuseries served as powerful internal communication tools, aligning teams across PETRONAS by highlighting tangible benefits and operational improvements.
• Human-Centered Tech Communication:
  By focusing on personal stories and real-world scenarios, we turned complex digital initiatives into relatable narratives that showcased how technology drives efficiency and value.
• Deep Collaborative Success:
  Our client praised the process, noting that VISIOLAB’s customer-centric approach and creative guidance were instrumental in shaping a story that was both technically robust and emotionally engaging.

The Hasanah Gold Threads Awards (HGTA) 2024 presented a unique challenge. As a prestigious event recognizing exceptional contributions in a specific category, Yayasan Hasanah required a visually captivating and seamlessly executed awards ceremony that would not only honor the winners but also deliver an unforgettable experience to the attendees. They needed a partner who could manage both the creative and logistical aspects of the event, including designing the exhibition and handling the complex RSVP process for the awards dinner.

Our goal was to ensure that the event flowed smoothly while showcasing the excellence associated with Yayasan Hasanah’s values.

The event was held at Rumah Tangsi, Kuala Lumpur. The venue’s heritage status, limited size, and central location required careful planning to maintain the flow of the event. Additionally, the winning pieces exhibited were of high value, meticulously crafted, and extremely delicate, demanding careful handling and display solutions.

We approached this project by first identifying Yayasan Hasanah’s core pain points:

1. Engaging Attendees: The event needed to create lasting impressions, both in its design and delivery. From guest experience to visual aesthetics, every element had to reflect the prestige of the awards.
2. Streamlining Event Logistics: Managing attendee registration and streamlining the guest list while ensuring a smooth flow of the awards ceremony and marketplace activities.
3. Cohesive Branding: The event’s visual and thematic elements needed to align with the Hasanah brand, emphasizing sustainability, tradition, and excellence.

How We Solved Them:

• Engagement & Visuals: We designed visually engaging exhibition that would set the tone for the event. Our team ensured that every detail from the entrance to the awards stage was optimized for impact.
• Visual Branding and Artwork Presentation: We designed the event’s key visuals to encapsulate the essence of the Hasanah Gold Threads Awards, ensuring that every element reflected the award’s prestige. Additionally, we captured high-resolution details of the award-winning pieces for use in the event visuals, showcasing their craftsmanship and value.
• Streamlined Logistics: We handled the RSVP system for the awards dinner, ensuring that each guest's registration experience was efficient and organized. The clear category of attendees was key in simplifying the check-in process.
• Cohesive Event Flow: We developed detailed master plans and run sheets to ensure that each component, from the marketplace to the awards dinner, was executed flawlessly. This included zoning the venue for optimal foot traffic and creating a seamless event journey for all attendees.
• Comprehensive Media and Event Coverage: We managed the media coverage, including a livestream of the awards ceremony, enabling the event to reach a broader audience and ensuring no moment was missed.

We focused on overcoming the venue’s limitations by optimizing the layout and managing traffic flow, ensuring that the heritage building’s character was respected while maintaining a seamless guest experience. Our team also addressed the delicate nature of the exhibition pieces by creating secure and aesthetically pleasing displays. Managing media coverage and livestream capabilities was also a priority, ensuring the event reached a broader audience.

Our execution phase was defined by detailed planning and dynamic teamwork. Key deliverables included:

• Exhibition and Event Design: We developed the event’s exhibition panels to visually communicate Yayasan Hasanah’s mission and vision, offering a space that felt both grand and welcoming.
• Comprehensive Event Planning: We created and managed essential event documentation, including the Event Master Plan, Zoning Master Plan, and Call Sheet for the Awards Dinner. This allowed for precise management of logistics, ensuring that everything ran on time.
• RSVP and Attendee Management: We meticulously handled the RSVP process for the awards dinner on September 5, categorizing attendees based on the client’s specifications to maintain an efficient flow during the event.
• On-Site Coordination: Our team was present on-site to manage all the logistics, technical details, and stage coordination. This ensured that the event was executed without any disruptions, allowing the client to focus on their guests and honourees.

We designed and executed detailed floor plans, adapting the event flow to suit Rumah Tangsi’s size and historical constraints. Our media team provided comprehensive coverage, including a livestream to engage virtual attendees. The intricate display of the winning pieces ensured both their security and prominence. Additionally, the RSVP process was streamlined for an efficient guest experience.

The Hasanah Gold Threads Awards 2024 was a resounding success. Here’s how we measured the impact:

• Seamless Event Flow: The event proceeded smoothly, thanks to the meticulously planned schedule and zoning strategy, enhancing the attendee experience.
• Captivating Visuals: The key visuals and detailed shots of the award-winning pieces elevated the event’s aesthetic and storytelling, creating a visually engaging atmosphere.
• High Attendee Satisfaction: Guests provided positive feedback on the event’s organization, ease of registration, and the visual appeal of the venue, with many highlighting the engaging exhibition panels.
• Wider Audience Engagement: The media coverage and livestream attracted a broader audience, increasing the event’s reach and impact.
• Client Recognition: Our collaboration was highly appreciated by Yayasan Hasanah, solidifying VISIOLAB’s position as a trusted partner for high-profile event management and visual design.

Despite the challenges presented by the venue, the flow of the event was smooth, and the displayed artworks were showcased beautifully. The media coverage and livestream further amplified the reach of the event, enhancing its impact beyond the physical space.

‍