SIP Ratu Songkhla - Safety Induction

Commissioned by REDtone and HumanCapient Consulting under Jabatan Digital Negara, the MyGovUC 3.0 Corporate Video aimed to promote the government’s digital transformation by showcasing the largest adoption of Google Workspace across multiple agencies. The challenge was to create a compelling video that not only demonstrated real-world use cases but also highlighted the system’s efficiency, security, and collaborative capabilities. Given the involvement of various government agencies, the production required careful coordination, adherence to strict security protocols, and a seamless narrative that resonated with different stakeholders.

To effectively address these challenges, VISIOLAB adopted a multi-layered strategy:

1. Use Case-Driven Storytelling – The video was structured around real-life government workflows, illustrating how Google Workspace enhances efficiency, communication, and collaboration in public service operations.
2. Multi-Agency Coordination – With filming scheduled across multiple government agencies, we streamlined logistics, secured approvals, and ensured smooth on-site operations while maintaining compliance with security and confidentiality requirements.
3. High-Impact Visual Production – Leveraging dynamic cinematography and motion graphics, we visually emphasized the power of digital transformation, making the technical aspects of MyGovUC 3.0 accessible and engaging to a broad audience.

VISIOLAB executed the project with precision, ensuring high production quality and an impactful storytelling approach:

• On-Site Filming Across Government Agencies – Captured real-world use cases in action, demonstrating how various departments utilize Google Workspace for collaboration, document management, and seamless communication.
• Clear and Engaging Narrative – Developed a structured flow that balanced informative content with engaging visuals, reinforcing the benefits of MyGovUC 3.0 to government employees and stakeholders.
• Motion Graphics and Visual Enhancements – Integrated animated elements to simplify complex technical information, making it easier for viewers to grasp the platform’s key features.
• Adherence to Security and Compliance – Worked closely with stakeholders to ensure all content complied with governmental guidelines and digital security policies.

The MyGovUC 3.0 Corporate Video successfully met its objectives, driving awareness and adoption of Google Workspace within government agencies:

• Effective Communication of Use Cases – The video clearly demonstrated how MyGovUC 3.0 streamlines government operations, reinforcing its value to both decision-makers and everyday users.
• Increased Awareness and Adoption – By showcasing real implementations, the video helped bridge the gap between policy and practical usage, encouraging wider adoption of the platform.
• Positive Client and Stakeholder Feedback – The structured approach and high production quality received positive recognition from REDtone, HumanCapient Consulting, and Jabatan Digital Negara.

PETRONAS sought to showcase two flagship digital transformation initiatives in a concise, compelling format for internal stakeholders. Each project involved complex technical concepts and multiple site locations, requiring a storytelling approach that clearly communicated purpose and impact.

VISIOLAB’s approach centered on a narrative-first, customer-centric strategy:

1. Untangling Complexity Through Storytelling
   We worked closely with PETRONAS stakeholders across departments to uncover the human stories behind the systems—bringing together decision-makers, developers, engineers, and end-users to reflect real impact.
2. On-the-Ground Immersion
   Our teams conducted interviews and filming at multiple PETRONAS facilities, ensuring authentic representation of operations, environments, and workflows.
3. Collaborative Script Development
   The storylines for both series went through multiple refinements in post-production to ensure coherence. We guided clients through storyboarding and narrative restructuring, giving them ownership of the creative process while maintaining editorial flow.

Over a multi‑week production schedule, our team filmed on location across Kuala Lumpur and Bintulu, capturing expert interviews, operational footage, and contextual b‑roll. In post‑production, we integrated bespoke motion graphics, dynamic sound design, and a consistent visual identity — ensuring both videos felt polished, engaging, and on‑brand.

• End-to-End Production Excellence:
  VISIOLAB helped PETRONAS managing every aspect of the production—from pre-production planning and on-location filming to motion graphics and sound design. Despite an extended post-production phase, our adaptive approach ensured that every element of the story was refined and impactful.

VISIOLAB delivered two high‑impact corporate docuseries that have been widely adopted by PETRONAS leadership as core internal communications assets. Both videos successfully elevated awareness of each initiative’s value, strengthened stakeholder alignment, and reinforced PETRONAS’ reputation as an innovation leader.

• Compelling Internal Narratives:
  The docuseries served as powerful internal communication tools, aligning teams across PETRONAS by highlighting tangible benefits and operational improvements.
• Human-Centered Tech Communication:
  By focusing on personal stories and real-world scenarios, we turned complex digital initiatives into relatable narratives that showcased how technology drives efficiency and value.
• Deep Collaborative Success:
  Our client praised the process, noting that VISIOLAB’s customer-centric approach and creative guidance were instrumental in shaping a story that was both technically robust and emotionally engaging.

Commissioned by PETRONAS PD&T through Dentsu, the HSSE Kassim Selamat Campaign Video was developed to emphasize critical health, safety, security, and environmental (HSSE) messages to employees and stakeholders. The challenge was to deliver a relatable and impactful campaign that reinforced PETRONAS’ safety culture, aligning with their mission to achieve Mission: ZERO-Possible and uphold key initiatives like ZeTo Rules, Jom Patuh & Tegur, and Stop Work Authority. The video needed to not only inform but also inspire behavioral change across all levels of the organization.

VISIOLAB’s approach focused on effectively embedding the key HSSE messages into a relatable narrative:

1. Humanizing Safety: The creation of Kassim Selamat, a character embodying the daily challenges and responsibilities of PETRONAS employees, allowed the audience to see themselves in his journey, making the HSSE messages more relatable.
2. Integrating Core Messages: The campaign strategically incorporated PETRONAS’ HSSE principles.
3. Engaging Delivery: Through relatability and authenticity, Kassim Selamat’s narrative made the key messages accessible, helping employees connect emotionally with the campaign’s goals.
4. Behavioral Reinforcement: Crafting scenarios in Kassim Selamat’s journey that mirrored real-life workplace challenges, ensuring the audience could see themselves in the situations presented.
5. Immersive Sound and Visual Design: We elevated the production quality by focusing on dynamic sound design and a carefully curated color palette. These elements were tailored to enhance the narrative, evoke emotional responses, and create a strong visual identity for the campaign.

VISIOLAB executed the campaign with precision and creativity:

• Character-Centric Narrative: Kassim Selamat’s relatable journey became the anchor of the video, portraying real-world scenarios where HSSE practices were applied effectively.
• Seamless Integration of Messages: The video weaved PETRONAS’ safety culture into the storyline, emphasizing personal accountability, collective responsibility, and proactive problem-solving.
• High-Quality Production: Leveraging professional direction, cinematic visuals, and dynamic storytelling, we ensured the video maintained engagement while delivering its messages effectively.
• Sound Design Excellence: Custom sound effects and a carefully mixed audio track were used to amplify key moments, enhancing the emotional depth of the narrative and immersing the audience in the story.
• Visual Colors and Tone: A distinct color grading strategy was applied to visually reinforce the campaign’s themes, creating a memorable and cohesive visual experience that supported the storytelling.
• Close Collaboration: Regular touchpoints with PETRONAS and Dentsu ensured the campaign aligned with brand guidelines and corporate messaging.

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The Kassim Selamat campaign video successfully delivered on its objectives:

• Increased Awareness: The integration of the Mission: ZERO-Possible initiative and other HSSE principles resonated strongly with employees, driving a deeper understanding of their responsibilities.
• Behavioral Change: Feedback highlighted improved awareness and adherence to safety practices, aligning with PETRONAS’ goal of fostering a robust HSSE culture.
• Brand Alignment: The campaign strengthened PETRONAS’ identity as a leader in safety and environmental responsibility, reinforcing its values internally and externally.