ZEN IHC - Milestones Made Personal

Project Overview

Project Challenges

Project Strategy

Project Execution

The Results

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Velesto Energy at OGA 2024

Velesto Energy at OGA 2024

VISIOLAB produced a full content suite for Velesto Energy at OGA 2024. This multi-layered project demonstrated Velesto Energy’s innovations and capabilities in the oil and gas sector, engaging event delegates and an online audience.
Project Overview

Velesto Energy approached VISIOLAB with a clear goal: to showcase their cutting-edge operations and technologies at OGA 2024. They needed a wide range of content that would visually communicate their expertise in the oil and gas industry, engage trade show attendees, and extend their reach through online channels. The project required high-end production, including a 360º virtual tour of their offshore drilling rig, immersive 3D animations, daily event coverage, and social media content to ensure continuous audience interaction throughout the event.

Project Challenges

Velesto Energy’s primary challenge was to present their complex drilling technologies and offshore operations in a visually compelling and easily digestible format for a diverse audience. They also needed to create a seamless, immersive experience that could educate potential clients, industry professionals, and students, both at the trade show and through digital platforms.

VISIOLAB devised a multi-pronged content strategy, aimed at solving these pain points:

  1. Simplified Technical Content: Through the use of 3D animation explainer videos, we simplified complex drilling processes, making them understandable for non-experts.
  2. Interactive Experience: The 360º drilling rig virtual tour offered an immersive ‘day-in-the-life’ experience of offshore work, giving trade show attendees and online viewers a first-hand look at the scale and operations of Velesto’s rigs.
  3. Constant Engagement: Daily social media content, live event coverage, and themed screensavers helped Velesto maintain continuous visibility and engagement with their audience throughout OGA 2024.

Project Strategy

VISIOLAB executed a comprehensive content production plan that spanned multiple platforms and mediums:

  • Corporate Video: We produced a dynamic corporate video highlighting Velesto Energy’s vision, values, and achievements. This became the centerpiece of their booth at OGA 2024.
  • 3D Drilling Animation Explainer: A detailed, visually appealing 3D animation that broke down the intricate drilling processes Velesto employs. This was crucial in simplifying their technical operations for a broader audience.
  • 360º Virtual Tour: Using cutting-edge technology, we created an immersive virtual tour of Velesto’s offshore drilling rig, showcasing key areas of the rig such as the helideck, living quarters, command room, and drilling floor. This interactive tour was featured at their OGA booth and on digital platforms, educating viewers about offshore life.
  • 3D Animation Logo, Tagline, and Theme Screensavers: We designed eye-catching animated logo sequences and screensavers that incorporated Velesto’s tagline and theme, reinforcing their branding across all digital touchpoints.
  • Event Coverage: VISIOLAB provided comprehensive event coverage, capturing the highlights of Velesto’s participation in OGA 2024. This included photography, videography, and live updates across social media platforms.
  • Daily Social Media Content: Throughout the event, we produced daily content, including videos, images, and updates, keeping Velesto’s audience engaged both onsite and online.

Project Execution

The content we created not only captured the attention of OGA attendees but also significantly boosted Velesto Energy’s online visibility:

  • Increased Engagement: The 360º virtual tour became a standout feature, attracting hundreds of visitors to their booth and receiving positive feedback from trade show delegates.
  • Expanded Reach: Our social media content helped Velesto connect with a broader audience, increasing their follower base and driving traffic to their website and virtual tour.
  • Brand Elevation: The cohesive branding through 3D animations, screensavers, and explainer videos strengthened Velesto’s brand identity, positioning them as innovators in the oil and gas industry.

The Results

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Sapura x Velum Labs at LIMA 2023

Sapura x Velum Labs at LIMA 2023

Media production and coverage for Sapura and Velum Labs booth collaterals at LIMA 2023
Project Overview

We were contacted by Sapura just shy of two weeks before LIMA 2023 to help Sapura to plan, design, produce, and execute multiple aspects of digital media production and media coverage for the event. We were tasked to cater for:

  • Sapura SST Corporate Video
  • Velum Labs' V-Dark Launch Sequence with the Prime Minister of Malaysia
  • Sapura Logo Animation
  • Sapura's Tagline Loop Animation
  • Velum Labs Logo Animation
  • Digital Backdrops for MoU/MoA signings
  • 1-week Media Coverage
  • Same-Day Edit Reels Video
  • Momento / Memorabilia
Project Challenges

As an interdisciplinary vendor that truly understands Sapura's nature of business, we have worked as an extension of their team and managed to successfully execute the deliverables in a relatively small window, with critically high expectations. Since the event was held in Langkawi, we had to plan and mobilize solutions with consideration of time and distance, and no room for errors.

With a new business under its wings, we have spent a fair share of time planning in the pre-production/discovery stage, as well as being available on-demand on-site for last-minute edits for multiple layers of approvals and testing, ensuring that the end-product runs smoothly without any hiccups.

Project Strategy

Our team of 7 mobilized to Langkawi several days before the event, each with their own roles:

  • Managing Director cum Producer/Editor
  • Director of Creative & Innovations cum Editor
  • Director of Operations cum Official Photographer
  • Director of Business Development
  • Director of Photography (Events Highlight)
  • Videographer cum Editor (Vertical)
  • Videographer cum Motion Graphic Editor
Project Execution

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