KKM COVID-19 – Combi Norma Baharu

1. Designing an Exhibition That Served Two Audiences at Once: Hasanah Impact Day attracted both existing grantee partners celebrating their impact and prospective new applicants learning about the grant process for the first time. The exhibition needed to speak authentically to both — inspiring the former while educating the latter, within the same physical space.
2. Translating a Decade of Impact into Accessible Visual Panels: The Hasanah Report 2024 documents a complex, multi-pillar body of work — 814,563 individuals reached in 2024, 3.7 million since 2015, across 962 projects and 674 partners. Condensing this into panels that were immediately legible, emotionally resonant, and visually compelling required strong editorial curation alongside design discipline.
3. Creating a Cohesive Event Environment Across Foyer and Ballroom: The event spanned a large pre-function exhibition corridor and a main conference ballroom. VISIOLAB needed to ensure visual consistency and spatial logic across both zones, so the experience flowed naturally from the exhibition walk-through into the main programme.

• A Concept That Outlived the Event: The constellation idea — each small effort a star, together forming something greater — was developed specifically for this event but proved durable enough to carry forward. It became the creative seed for VISIOLAB's subsequent work on Yayasan Hasanah's 10th Anniversary, demonstrating the value of concept-led design over purely aesthetic decision-making.
• Editorial Before Design: Panel content was written and structured first, ensuring the design served the narrative. Each grantee panel was treated as a standalone editorial piece — concise enough to be read in passing, rich enough to leave a lasting impression.
• Dual-Audience Design Logic: Exhibition content was layered so that bold stats and grantee headlines served the casual visitor, while deeper copy and QR-linked content rewarded those who paused — effectively serving both the inspired grantee partner and the prospective applicant.

How We Solved Them:

• Constellation-Led Visual Concept: The design system was anchored in the idea that every small act — every grantee, every community initiative — is a point of light in a larger constellation of change. This informed the spatial design, colour language, and tonal approach across all exhibition and stage materials, giving the event a unifying creative logic that extended well beyond surface branding.
• Grantee-Story Exhibition Panels: VISIOLAB curated, wrote, designed, and fabricated the full suite of tall-format black exhibition panels — each dedicated to a specific grantee initiative including Mental Health Warriors of PPR Batu Muda, Weaving a Legacy: The Revival of Gilded Textiles in Terengganu, a reproductive health education programme in Kelantan, and others from The Hasanah Report 2024. Personal quotes, impact photography, and QR codes for deeper engagement were integrated into every panel.
• Large-Format Impact Data Design: Bold, large-format panels displayed Hasanah's 2024 headline numbers — 814,563 people reached, 214 new projects, 147 new partners — making the scale of Hasanah's work immediately visible and tangible.
• Stage Visuals & Event Branding: The ballroom stage was dressed with a full LED backdrop carrying the Hasanah Impact Day and The Strength of Small branding, flanked by branded cube plinths with globe lighting in Hasanah's green and white palette — consistent with the foyer exhibition throughout.

Recap video by Yayasan Hasanah

• The Hasanah Impact Day 2025 physical session drew a strong turnout of CSOs, social enterprises, and community partners at Connexion Conference & Event Centre, Bangsar.
• The foyer exhibition generated strong engagement, with the grantee panel storytelling and impact data design drawing attendees into extended conversations with the Hasanah Grants Team.
• The event successfully launched The Hasanah Report 2024 to a live public audience, with the exhibition environment providing meaningful visual context for the report's core theme.
• The constellation concept developed for this event became the creative foundation for VISIOLAB's subsequent Yayasan Hasanah 10th Anniversary identity — a testament to the lasting value of concept-led design.
• Reinforced VISIOLAB's growing role as Yayasan Hasanah's trusted partner for visually driven, impact-led events.

As part of Yayasan Hasanah’s tenth anniversary, Hasanah Rimba Raya was conceptualized to celebrate and share the foundation’s impactful journey with stakeholders, community members, and supporters. Yayasan Hasanah aimed to create an immersive and visually engaging event that would resonate with a diverse audience. The challenge lay in designing an experience that would not only commemorate the foundation’s achievements but also leave a lasting impression, connecting attendees to the heart of Yayasan Hasanah’s mission.

VISIOLAB’s strategy centered on creating a memorable, visually captivating event experience through:

1. Immersive Visual Elements: We designed key visuals to transform the event space, aligning each element with the foundation’s mission and emphasizing community impact through dynamic, thematic displays.
2. Engagement-Focused Event Design: To make the event meaningful, we incorporated interactive displays and touchpoints that allowed attendees to explore Yayasan Hasanah’s projects and initiatives firsthand.
3. Seamless Coordination: Managing event logistics, from vendor coordination to program flow, we ensured that every detail was executed smoothly, enabling guests to enjoy a seamless and enriching experience.

VISIOLAB executed the project with a strong emphasis on visual storytelling and precision:

• Event Space and Visuals: We transformed the venue with cohesive design elements, creating an engaging visual atmosphere. Thematic displays highlighted Yayasan Hasanah’s work, drawing attendees into the foundation’s story.
• Interactive Experiences: Attendees were able to interact with displays that showcased Yayasan Hasanah’s projects, providing an immersive glimpse into the foundation’s impact areas and fostering a deeper connection with the organization.
• On-Site Coordination: Our team handled all logistical aspects, from setup to program flow, ensuring a smooth event that allowed Yayasan Hasanah and its guests to focus on the celebration.

As VISIOLAB’s first event collaboration with Yayasan Hasanah, Hasanah Rimba Raya 2024 was a significant success:

• High Engagement: The interactive elements and visual appeal captivated attendees, fostering a meaningful experience that resonated with guests.
• Enhanced Brand Impact: The immersive event reinforced Yayasan Hasanah’s mission and achievements, leaving a lasting impression on stakeholders and community members.
• Flawless Execution: Our meticulous approach to event logistics and design resulted in a seamless experience, meeting Yayasan Hasanah’s expectations and creating a memorable anniversary celebration.

VISIOLAB is proud to have partnered with Yayasan Hasanah for Hasanah Rimba Raya 2024, focusing on a compelling visual experience and impactful event management that honored the foundation’s commitment to community development.

This is a short documentary that took a month of planning and a heartfelt pitch before it got the green light.

We started our journey in the quiet of the night, leaving Cyberjaya's glowing skyline behind. Our destination was nestled deep in Pahang's embrace, where the modern world seemed to fade away. Arriving at Kuala Lipis at 3 am, we caught a few hours of rest before the real work began.

As dawn broke, we were greeted by a mesmerizing sight—the kampung waking up, a blend of tradition and the new dawn of progress. We met the acting Tok Batin, the village chief, and started to weave the story of a community being reborn through the support of Petronas.

PETRONAS had been working tirelessly, not just in Rakoh but all over Malaysia, empowering the various needy communities. They brought in solar-powered water filters, providing the villagers with a clean and constant water supply—a luxury in such remote areas. The night in Rakoh was no longer a veil of darkness; solar-powered lights now dotted the landscape, a beacon of safety and progress. Education was another cornerstone of their efforts, ensuring the villagers could maintain and grow with these new systems for years to come.

Yet, amidst this backdrop of change, we faced our own set of challenges. Language barriers and the unpredictable nature of working with children as our main actors tested our patience and creativity. But with the help of the villagers, especially one dedicated mother, we kept the shoot on track.

The documentary wrapped up later than planned, but the delay came with a silver lining—we captured the stunning sunset over a transformed village. Leaving was tough, especially when we saw our clients without a ride. So, in a spur-of-the-moment decision, we gave up our seats and hitched a ride on the back of the 4x4s, ensuring everyone got back safely.

Reflecting on those two days, "Amir and His Village" wasn't just a project; it was a profound experience. We didn't just film a story; we became a part of it, witnessing the incredible impact Petronas has had on this vibrant community. A big shout-out to the team for pulling through every hurdle with a smile.

Yayasan Hasanah commissioned an intimate, culturally rich welcome experience to receive international speakers and introduce them to Malaysia’s heritage ahead of The Hasanah Forum. The brief required a warm programme that balanced ceremonial dignity with informal networking, fit into museum and off-site visits, and ran smoothly despite a compact crew and tight timelines. Logistics also required discreet, professional media capture across morning and evening activities while coordinating multiple third-party partners and performers.

We developed a hospitality-first plan that prioritized guest comfort, cultural authenticity, and operational simplicity:

• Curate a short, immersive programme that foregrounded Malaysian culture and created natural moments for conversation.
• Keep production lean and highly coordinated: precise run-of-show, clear vendor briefings, and minimal on-site setup to suit a small crew.
• Coordinate closely with venue teams and cultural contributors to ensure each segment—tour, demonstrations, performances, and dinner—flowed seamlessly into the next.

Working with a compact five-person team (three event organisers and two media crew), VISIOLAB delivered end-to-end management and coverage:

• Morning coverage: Our media team captured the delegation’s visit to Taman Tugu, Kuala Lumpur — a 66-acre urban green lung — documenting walks and cultural activities.
• Museum experience: Managed a guided tour of the Islamic Arts Museum Malaysia, ensuring a smooth guest journey through a world-class collection of Islamic art.
• Evening welcome dinner: Produced a warm dinner with curated cultural performances (gamelan and gambus) and concise speaker introductions. With no formal rehearsals, the team successfully managed all performances and timed segments through clear cueing and vendor coordination.
• Media deliverables: Captured high-quality photo and video assets throughout the day and evening, providing Yayasan Hasanah with immediate, usable storytelling material.