First, it was essential to thoroughly understand the client's brief and requirements. This understanding formed the foundation for the project's direction.
Close collaboration with the client was a key aspect of the strategy. Regular communication and feedback loops were established to ensure that their needs and expectations were met throughout the project.
To maintain a structured workflow, deadlines were set for the client to provide all the necessary information. Concurrently, the team set their own internal deadlines to deliver draft versions of the work, allowing for revisions and adjustments.
During rehearsals, a meticulous monitoring process was implemented. This involved closely scrutinizing all the information and animations to ensure they synchronized seamlessly with the overall presentation.
Pre & Production:
Rehearsal Day:
We were contacted by Sapura just shy of two weeks before LIMA 2023 to help Sapura to plan, design, produce, and execute multiple aspects of digital media production and media coverage for the event. We were tasked to cater for:
As an interdisciplinary vendor that truly understands Sapura's nature of business, we have worked as an extension of their team and managed to successfully execute the deliverables in a relatively small window, with critically high expectations. Since the event was held in Langkawi, we had to plan and mobilize solutions with consideration of time and distance, and no room for errors.
With a new business under its wings, we have spent a fair share of time planning in the pre-production/discovery stage, as well as being available on-demand on-site for last-minute edits for multiple layers of approvals and testing, ensuring that the end-product runs smoothly without any hiccups.
Our team of 7 mobilized to Langkawi several days before the event, each with their own roles:
This marks the 3rd consecutive year where Yayasan Khazanah has engaged us to organize their YK Awards Day. From end-to-end event planning to execution, our team has successfully organized this event, leaving a lasting impression to our client and the audience.
Our scope during this event covers,
Pre-Event
During Event
Post-Event
Our video production project has two main challenges. Firstly, we need to understand and capture the essence of the national water strategy, which was developed by a diverse group of stakeholders including scientists, experts, industry players, policymakers, and thinkers. Our goal is to present this strategy in a way that is easy for a broad audience to understand, from the general public to policymakers. This means we have to explain complex ideas in simple terms and use visuals that clearly convey the main messages.
Secondly, we have to navigate a large network of stakeholders, including more than 10 agencies, 1 ministry, and various experts. We have to take into account the opinions and input from all of these stakeholders within a short 3-month production period. This involves managing different perspectives, incorporating feedback, and making sure the final video reflects the shared vision of all the stakeholders involved.
Despite these challenges, we are committed to creating a video that captures the important aspects of the national water strategy and resonates with a wide audience. We will carefully plan, communicate effectively, and work hard to overcome these obstacles and deliver a video that truly represents the transformative vision of our stakeholders.
Our project strategy to overcome these challenges involves several key approaches:
Our team of 15 mobilised to several locations in 6 days of shooting each with their own roles:
We participated in WD SEA 2022 as one of the Strategic Partner for the event. VISIOLAB has built a close relationship with the Wild Digital team, providing professional services that include launch gimmick video production and holding screens for all the sessions.
We have been working with the team to revamp their website since early 2022, and continuously adapted the site to shift from an entirely physical event pre-covid to a fully virtual (WILD3) and to a hybrid one (WD SEA 2022).
Let’s create and collaborate
We’re versatile multitaskers, and we thrive on a lot of projects. You've seen a few of our works that we are most proud of, and your project could be next in line.
Empowering brands with captivating visual stories, creating strong connections and growth.
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